How do we promote the translations?
Translating content is an important first step. But you want to ensure that your target audience sees the translations. Just as you would develop a plan to promote any new product, you should have one for your translations. If you recently developed a guide for the Latino community, for instance, you could:
- Develop a press release in English and Spanish and send it to local and regional Spanish-language media members. They are always happy to receive tips on educational content.
- Distribute your press releases to a national Hispano-oriented wire service.
- Share social media messages in Spanish about your new guide or website content.
- Create a page on your website to make it easier to share your Spanish-language content.
- Produce a short video in Spanish that describes your new guide or content.
If you think you might need these services, talk to your translation services provider or seek one who can also offer marketing services.
